Marketing and automations

Keep families coming back, automatically

Send a newsletter or term promo in minutes. Then let email and SMS sequences do the follow-ups: chase trials, ask for a review after the first class, and check in on families who have gone quiet.

Stay in touch without the busywork

  • A newsletter in minutes

    Pick everyone or a group of families, write in a simple editor with each parent's first name dropped in, and send now or at a time you choose.

  • Follow-ups that send themselves

    A sequence sends emails and texts with a wait between each step. Tell it to stop when a family replies, changes status or unsubscribes.

  • The right families, not all of them

    Save a group by status, anything you store about a family, or whether they have a phone number. It is worked out fresh each time you send.

See what landed, then follow up

Every campaign shows who it reached, who opened it and who clicked. Duplicate one that worked for next term, and every email a family gets sits on their record, so you always know what they have seen.

Ask Kidsbook AI

Describe it, Kidsbook AI drafts it

Kidsbook AI drafts a campaign, saves a group of families and builds a sequence. You see a preview first, and nothing sends until you do.

  • Draft a term 4 enrolments email to lapsed families
  • Save a segment of enrolled families
  • Set up a review request a week after a family moves to Enrolled

Questions

  • Will a sequence keep messaging a family I have already enrolled?

    Not if you tell it to stop. Set a sequence to stop when a family changes status, and moving them to Enrolled drops every step still waiting. You can also cancel a sequence from their record.

  • Can I send texts as well as emails?

    Yes, sequence steps can be email or SMS. SMS needs an Australian mobile number, which you get from Settings, SMS, and you see the monthly cost before you buy it. Campaigns are email.

  • What does it cost?

    Emails and texts count against your plan's monthly allowance. Emails keep sending past the allowance. SMS pauses until you top up or the month resets.

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